PAUL GRUSHKIN: The Art of Rock ... and Modern Rock

PAUL GRUSHKIN: The Art of Rock ... and Modern Rock - Wolfman Productions

Rockin' Down the Highway

New from Voyageur Press, (an imprint of MBI/Motorbooks Publishing) the fifth rock & roll history book from Paul Grushkin: ROCKIN' DOWN THE HIGHWAY: THE CARS AND PEOPLE WHICH MADE ROCK ROLL.

With the help of more than 1,000 evocative images, including many not previously seen in print, prominent rock historian Paul Grushkin presents the expansive celebration of the unholy marriage of music and machine.

With an appreciation for all genres of popular music— Rock & Roll, R&B, rockabilly, surf, soul, psychedelia, punk, funk, folk, hip-hop, and more—Grushkin riffs on the associations that artists have had with cars, through both their songs and everyday lives. The author also turns the table to show how leading figures from the automotive realm have played a persistent part in the world of popular music.

The result is massive and mind-bendingly illustrated, thanks to scores of car-related musical ephemera, imagery from many leading photographers from around the world, and some of today's top rock-poster artists who have created exclusive art for the book.

The relationship between rock and cars has been long and rich—Rockin' Down the Highway is the long-overdue and glorious tribute.

Rock on!

REVIEWS OF ROCKIN" DOWN THE HIGHWAY:

"...Rock & roll has always been obsessed with cars. Grushkin celebrates the marriage of the two with amazing vintage photos..."

– Rolling Stone review, November 2006

The Art of Modern Rock

Presenting Paul Grushkin, one of the top rock & roll historians in the US. With a hundred-poster PowerPoint presentation, he lectures on the history of rock & roll through concert posters, from Elvis Presley's time--and on through psychedelic and punk--to the newest alternative rock of 2005. He's the author and co-author of four best-selling rock & roll histories, including The Art of Rock, regarded worldwide as "the bible" on rock posters. Grushkin's newest is Art of Modern Rock: The Poster Explosion, the long anticipated followup artbook covering the past fifteen years of rock history, which is "designed to grab attention and kick out the jams," according to the New York Times. Like its predecessor, it includes nearly 500 pages of the best rock poster art, with the new book representing 1,800 posters--the work of 378 artists worldwide.

Roll your mouse over one of the posters to see it come alive!

Grushkin is now Senior Editor at ClassicPosters.com. And, as consulting Vice President of Sales for Headline Entertainment (Los Angeles, CA), he continues to be at the forefront of rock & roll merchandising worldwide.

Paul Grushkin has over twenty years experience in rock & roll product development. He personally managed or directed sales exceeding $350M. He opened programs at hundreds of retail accounts, including Hot Topic, Target, JCPenney, Sears, Musicland, Transworld, May Co., Federated, and Urban Outfitters.

The bands and artists—among many others--for which he directed retail campaigns include:

Backstreet Boys
Garth Brooks
The Doors
Grateful Dead
Alan Jackson
KISS
Led Zeppelin
John Lennon

Reba McEntire
Tim McGraw
New Kids on the Block
N'Sync
Ozzy Osbourne
Elvis Presley
Britney Spears
Bruce Springsteen

A protegee of promoter Bill Graham and merchandise guru Dell Furano, Paul Grushkin has served the following companies: Headline Entertainment (Los Angeles); Signatures Network, Sony Signatures, Winterland Productions, and Bill Graham Presents (San Francisco); NuVista (Chicago); Company X (Spring Ford, PA); and Ames Bros. Design (Seattle).

He also was responsible for developing retail programs for licenses and brands including Pokemon, Jurassic Park, Curious George, Company X, and Phantom.

Grushkin's next book, WHEELS OF FIRE, will be published by Motorbooks, Intl. in 2006.

Grushkin is a graduate of Stanford University (1974). He makes his home in the San Francisco Bay Area.